Search Marketing

Search engine marketing (SEM) is a customer-acquisition tool that includes search engine optimization (SEO) and paid search marketing (PPC). Its goal is to place your brand, company, or services in front of new and potential customers or clients on the internet. Search engines are the channel consumers use most frequently to obtain information and referrals; obtaining visibility for a given company via search is therefore key to building an online business.

eWayDirect offers two search marketing programs for our clients: SEO and PPC, with social networking optimization a recent addition to the portfolio. All of these marketing campaigns comprise a mix of technology and strategic services.

We can handle all aspects of search for customers as an outsourced solution, and we can also teach companies to use inhouse resources to develop and execute successful search strategies, monitor results and regularly make recommendations.

SEO Services:

Search engine optimization (also known by its acronym, SEO) is a subset of search engine marketing. It consists of choosing targeted keyword phrases related to a website and then ensuring that the site places well when a prospect enters those terms in the search field of an engine such as Google, Yahoo!, MSN, or others.
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PPC Services:

Paid search, or pay-per-click (also known by its acronym, PPC) is a subset of search engine marketing. It consists of choosing targeted keyword phrases and "bidding" on them so that they appear as paid advertisements when certain web searches are performed.
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SNO Services:

Social network optimization (also known by its acronym, SNO) is a subset of search engine marketing. It consists of working with the myriad social networks that proliferate on the internet and leveraging a presence there to market products or services.
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