Email Marketing Services

eWayDirect launched the latest version of its email platform in 2007. The platform makes it easy for marketers to deliver and monitor highly targeted campaigns to their subscribers. In addition, integrated third-party auditing software ensures our customers the highest level of inbox deliverability.

The four most important considerations for emarketers in determining the email platform best suited to meet their needs are Deliverability, Functionality, Ease-of-Use and Support.

All of these are part of eWayDirect's approach to email marketing. eWayDirect is a forward-looking email marketing company with a cutting-edge platform, APIs, sales tracking, ecommerce integration, HTML heat-mapping to optimize your creative, automated cascades, and dynamic segmentation ... and all of that with all-inclusive pricing.

Deliverability:

Did you know that only 76 out of every 100 emails make it to their destination? eWayDirect knows, and we do everything we can to ensure that your email marketing campaigns are delivered. Nobodies email marketing services gets through to the inbox better than us!
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Functionality:

eWayDirect provides fully integrated capabilities for both standard and specialized needs. Our extended features will impact your bottom line without adding to your cost. They include automated resends and cascades, custom APIs, reporting to both the order/SKU level and page-view/exit page-view level, and integrated sales per email calculations.
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Ease-of-Use:

It is vital for marketers that the platform they use be intuitive. In addition, the tools they use most frequently, like scheduling campaigns and viewing reports, must be on the very first page of navigation. The BlueLens and eWayDirect teams have done a great job of being sure the functionality marketers use most is right at their fingertips.
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Support:

eWayDirect provides the best customer service in the business. From Day One, you will have an assigned direct-dial customer service manager to work with you, someone who understands your business, your needs, and your email campaigns and will help you get the most out of our platform.
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