Direct Email Marketing Services: Ease-of-Use

Direct Email Marketing Services   Deliverability   Functionality   Ease-of-Use   Support

It is vital for marketers that the platform they use be intuitive. In addition, the tools they use most frequently, like scheduling campaigns and viewing reports, must be on the very first page of navigation. The BlueLens and eWayDirect teams have done a great job of being sure the functionality marketers use most is right at their fingertips.

With BlueLens Franchise Group and eWayDirect, ease-of-use is the natural way to work.

Our platform is intuitive, straightforward, and clearly marked. The things you do most often are the things that are easiest to accomplish. We call it our "quick links," and they are on the home page of your private site. You don't have to search to figure out how to get things done.

In addition the tools we provide just work, and work well. Once you are trained on using the site, the time you spend creating and executing campaigns will be cut way down. You will have more time to spend on strategic thinking and planning.

Marketers aren't computer programmers, and you should be spending your time strategizing your campaigns, not figuring out how to launch them!

The BlueLens/eWayDirect platform was designed by marketers, for marketers, which is why we frequently are told how well it works, how easy it is to use, and how it easily handles even the most complex marketing campaign strategies.